Our History and Vision
In 1999, noted German natural history publisher Matthias Schmidt invited marine aquarist and author Daniel Knop to join with him in creating a new and very different type of aquarium magazine. They set out to combine hands-on, cutting-edge aquarium advice with definitive and lavishly illustrated reports on reef species, coral reefs in the wild, environmental issues, and field trips to tropical destinations. From the beginning, they were determined to produce a magazine that would serve a broad spectrum of marine enthusiasts – from beginners to experts and aquarium professionals.
With the guidance and involvement a team of pioneering reefkeepers and international marine biologists, Koralle was launched by Matthias’ highly acclaimed publishing house Natur und Tier-Verlag in Muenster, Germany. In its first 10 years, the magazine has won accolades and enduring respect for the quality of its content, its production values, and its ability to bring together as contributors the leading marine aquarists and reef biology experts from North America, Europe, Australia, and many other far-flung places. As Editor of Koralle, Daniel Knop, above, has developed a worldwide following among both marine aquarium enthusiasts and coral reef researchers. He is one of the few living marine scientists to have a coral genus named in his honor: Knopia, a soft coral similar to the genus Clavularia but genetically distinct.
A World of Knowledge
Launched in 2004, the English-language edition of CORAL appeared with distribution to the United States, Canada, the United Kingdom, Australia, and New Zealand. Other international editions currently serve reef enthusiasts in France, Italy, Poland, Russia, and, of course, Germany. With the able assistance of an advisory board and international group of expert contributors, CORAL prides itself in offering a marine-only, content-driven alternative to most other marine publications currently available to hobbyists. It is a magazine devoted to providing a bridge from the world’s ocean environments to the home marine and reef aquarium, using the finest photographs and latest information from noted marine aquarists and underwater photographers worldwide.
In its first decade, Koralle, Coral, and the other four language editions have established themselves as the leading reef magazines in the world. Many issues of Koralle and Coral have become a collectors’ items, with out-of-print copies commanding high prices whenever found on Internet auction sites. More importantly, CORAL Magazine has earned itself a permanent place in the libraries of dedicated reefkeepers, professional aquarists, and marine biologists worldwide. In December, 2008, publication of the English-language edition of CORAL was assumed by Reef to Rainforest Media, LLC, a Vermont-based company founded by four aquarists and aquarium professionals, including Editor & Publisher James M. Lawrence. In his role with Microcosm Publishing, Lawrence has worked with many respected marine aquarium authors and photographers, including Dr. Gerald Allen, Eric Borneman, Carl DelFavero, Robert M. Fenner, Paul Humann, Svein A. Fossa, Bob Goemans, Lance Ichinotsubo, Scott W. Michael, Martin A. Moe, Jr., Aaron Norman, Michael S. Paletta, Denise Nielsen Tackett, Larry Tackett, Ronald L. Shimek, Roger Steene, John H. Tullock, the late Joyce Wilkerson, and Matthew L. Wittenrich.
EDITOR & PUBLISHER | James M. Lawrence
INTERNATIONAL PUBLISHER | Matthias Schmidt
INTERNATIONAL EDITOR | Daniel Knop
SENIOR ADVISORY BOARD | Dr. Gerald R. Allen, Dr. Andrew W. Bruckner, Dr. Bruce Carlson, J. Charles Delbeek, Dr. Sylvia Earle, Svein A. Fosså, Jay Hemdal, Dr. Sanjay Joshi, Martin A. Moe, Jr., Dr. John E. Randall, Julian Sprung, Dr. Rob Toonen, Jeffrey A. Turner, Joseph Yaiullo
SENIOR EDITORS | Scott W. Michael, Matt Pedersen, Dr. Ronald L. Shimek, Ret Talbot
SENIOR CONTRIBUTORS |
Dr. Dieter Brockmann, Dr. Roy Caldwell, Dr. Chatham Callan, J. Charles Delbeek, Robert M. Fenner, Jay Hemdal, Alf Jacob Nilsen, Than Thein, John H. Tullock, Tim Wijgerde
Larry P. Tackett, Matthew L. Wittenrich, Vince Suh, Than Thein
TRANSLATOR | Mary Bailey
ART DIRECTOR | Linda Provost
PRODUCTION MANAGER | Anne Linton Elston
ASSOCIATE EDITORS | Louise Watson, Alexander Bunten, Bayley R. Lawrence
EDITORIAL & BUSINESS OFFICES
Reef to Rainforest Media, LLC
490 Acorn Lane
P.O. Box 490
Shelburne, VT 05482
CUSTOMER SERVICE | Online CORAL Subscriber Services | email@example.com | (844)-204-5157 Toll Free M-F Business Hours US EST
SUBSCRIPTIONS | www.coralmagazine.com
WEB CONTENT | www.reef2rainforest.com
ADVERTISING SALES |
James Lawrence | 802-343-0360
BUSINESS OFFICE |
Judith Billard | firstname.lastname@example.org
NEWSSTAND | Howard White & Associates
PRINTING | Dartmouth Printing | Hanover, NH
CORAL®, The Reef & Marine Aquarium Magazine (ISSN:1556-5769), is published bimonthly in January, March, May, July, September, and November by Reef to Rainforest Media, LLC, 490 Acorn Lane, P.O. Box 490, Shelburne, VT 05482. Periodicals postage paid at Shelburne, VT, and at additional entry offices. Subscription rates: U.S., $37 for one year. Canada, $49 for one year. Outside U.S. and Canada, $57 for one year.
POSTMASTER: Send address changes to: CORAL,
PO Box 361, Williamsport, PA 17703-0361
CORAL® is a licensed edition of KORALLE Germany,
Natur und Tier Verlag GmbH | Muenster, Germany
All rights reserved. Reproduction of any material from this issue in whole or in part is strictly prohibited.
Cheek-lined Maori Wrasse (Cheilinus digramma)
Photo: Scott W. Michael
Wrasses & Parrotfishes, Reef Fishes Book 5
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